CATEGORIES AND JUDGING CRITERIA FOR  ADVAN AWARDS FOR MARKETING EXCELLENCE (WEST AFRICA) 2017

Judges will assess entries based on the application of professional marketing principles to generate real measurable success for the brand. Judges reserve the right to withhold Awards in any category at their discretion. The decision of the judges will be final and no correspondence will be entered into. 

N:B- Kindly provide relevant documents for all categories

 

1. CAMPAIGN OF THE YEAR

Entrants should clearly demonstrate: 

2. NEW BRAND/ BRAND EXTENSION

Entrants should clearly demonstrate: 

3. BRAND OF THE YEAR

Entrants should clearly demonstrate: 

4. CONSUMER PROMOTION

Entrants should clearly demonstrate: 

5. DIGITAL AND SOCIAL MEDIA MARKETING

Entrants should clearly demonstrate: 

6. CSR

Entrants should clearly demonstrate: 

7. EXPERIENTIAL MARKETING

Entrants should clearly demonstrate: 

8. INNOVATION

Entrants should clearly demonstrate: 

9. MARKETING ON A SHOESTRING (SMEs)

This category is about demonstrating the proven effect on the business success of a brand with a total brand yearly  marketing budget of less than N2 million. The budget may have been spent using any communication channel. Entrants should clearly demonstrate: 

10. MARKETING ON A SHOESTRING

This category is about demonstrating the proven effect on the business success of a brand with a total brand yearly marketing budget of less than N12 million. The budget may have been spent on any communication channel. Entrants should clearly demonstrate: 

11. PUBLIC SECTOR MARKETING

Entrants should clearly demonstrate: 

12. BRAND MANAGER OF THE YEAR

13. FUTURE LEADER OF MARKETING 

14. BRAND JOURNALIST OF THE YEAR



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Venue : Shell Hall Muson Center, V.I, Lagos.
Time : 5pm prompt
Date : Saturday 11th November 2017
Enquiry call on : 08034075205
Criteria for selecting 2017
ADVAN Winner for marketing...
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The advan awards are awarded
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(ADVAN AWARDS) Advertisers' Association of Nigeria