CATEGORIES AND JUDGING CRITERIA FOR  ADVAN AWARDS FOR MARKETING EXCELLENCE (WEST AFRICA) 2018

Judges will assess entries based on the application of professional marketing principles to generate real measurable success for the brand. Judges reserve the right to withhold Awards in any category at their discretion. The decision of the judges will be final and no correspondence will be entered into. All entries must have either case presentation or case filming. The minimum presentation format must be power-point. All other materials can be submitted as addendum. Presentation should not be more than Ten (10) slides & case film not more than five- minutes (5 min). Submission of word documents (alone) e.g Annual General Reports will not be accepted as presentation document  

All entries MUST be submitted on or before 14th October 2018 and should be signed -off by the Overall Head of Marketing/Marketing Communications of the Organization e.g CMO, CCO Marketing Director etc

N:B- Kindly provide relevant documents for all categories

 

1. CAMPAIGN OF THE YEAR

Entrants should clearly demonstrate: 

2. NEW BRAND/ BRAND EXTENSION

Entrants should clearly demonstrate: 

3. BRAND OF THE YEAR

Entrants should clearly demonstrate: 

4. CONSUMER PROMOTION

Entrants should clearly demonstrate: 

5. DIGITAL AND SOCIAL MEDIA MARKETING

Entrants should clearly demonstrate: 

6. CSR

Entrants should clearly demonstrate: 

7. EXPERIENTIAL MARKETING

Entrants should clearly demonstrate: 

8. INNOVATION

Entrants should clearly demonstrate: 

9. MARKETING ON A SHOESTRING (SMEs)

This category is about demonstrating the proven effect on the business success of a brand with a total brand yearly  marketing budget of less than N2 million. The budget may have been spent using any communication channel. Entrants should clearly demonstrate: 

10. MARKETING ON A SHOESTRING

This category is about demonstrating the proven effect on the business success of a brand with a total brand yearly marketing budget of less than N12 million. The budget may have been spent on any communication channel. Entrants should clearly demonstrate: 

11. PUBLIC SECTOR MARKETING

Entrants should clearly demonstrate: 

12. PRODUCT PACKAGING AWARD OF THE YEAR

In evaluating entries, judges will consider excellence based on these criteria: 

13. PUBLIC RELATIONS/CORPORATE COMMUNICATIONS CAMPAIGN OF THE YEAR

In evaluating entries, judges will consider the following campaign objectives: 

Submission can be in Video or PowerPoint Format: 

14. BRAND MANAGER OF THE YEAR

15. OUTSTANDING MARKETING PROFESSIONAL OF THE YEAR

16. FUTURE LEADER OF MARKETING 

17. BRAND JOURNALIST OF THE YEAR



PLEASE CLICK HERETO REGISTER
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Venue: Civic Centre, V.I, Lagos.
Time: 5pm prompt
Date: Sunday 18th November, 2018
Enquiry call on: 08034075205
Criteria for selecting 2018
ADVAN Winner for marketing...
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The advan awards are awarded
in a series of categories...
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(ADVAN AWARDS) Advertisers' Association of Nigeria