Entrants should clearly demonstrate:

• Big Idea (Communication Concept)
• Insight driving the Idea (Evidence)
• Integration of the Communication across different platforms
• KPI and Impact
• Evidence of Execution

Entrants should clearly demonstrate: 

• Category Growth or Leadership rated by 3rd Party
• Category Innovation
• Consumer Perception of the Brand
• Record on Brand Building Activities or initiatives in the year of review
• Presentation of marketing communication materials deployed in the year of review

Entrants should clearly demonstrate: 

• Identification of Digital Marketing in promoting brand
• Information and data on relevance to brand overall objective
• Evidence and relevance, as well as demographics
• Evidence of measurability of the success of the digital effort
• The data story engagement

Marketing campaign that was organized as an on-ground event or virtual event that showcased measurable impact. The event can be a product launch, conferences, seminars, award ceremonies, concerts, press conferences, gaming events, etc.

Entrants should clearly demonstrate: 

• Identification of type of Experiential
• Evidence on how to measure success of project
• Evidence of data/research to determine relevance and appropriateness of such activity to brand
• Evidence of activity has increased bottom-line
• Creative engagement

This category is open only to organisations and their brands and that were established in Nigeria.

Note: Organisation and their brands may have presence in other countries but must have been established first as a Nigerian organisation

• Category Growth or Leadership rated by 3rd Party
• Category Innovation
• Consumer Perception of the Brand
• Record on Brand Building Activities or initiatives in the year of review
• Presentation of marketing communication materials deployed in the year of review

Entrants should clearly demonstrate: 

• Effective use of marketing elements, including community insights, brand development, communications, campaign, planning and measurement
• Demonstrated design thinking creativity in developing and implementing product or service marketing programs.
• Delivery of the marketing strategy and communications programs executed for public sector institutions.
• Return on marketing expenditure.

This award is for organisations or brands that a minimum of twenty years or older

• Consistent Category Growth or Leadership over the period under review

• Must show Category Innovation/Creativity /Define and Lead Category trends

• Consumer Perception of the Brand

Brand Manager in charge of Brand that wins Brand of the year, is crowned Brand Manager of the Year.

Brand Journalists can submit a maximum of four top stories over a twelve month period as submission for the award. There will also be a one on one interview with the Judges

This will be decided by totalling all points won at the awards:

• Gold 4 points
• Silver 3 points
• Bronze 2points

The Judges will select the entry that most Resonates with them.

Entrants should clearly demonstrate: 

• Type of Product or Service
• Evidence and information or data on relevance and need for such product or service
• Research report to justify product or service to target market
• Evidence of strategy used in the new product brand or service launch

Entrants should clearly demonstrate: 

• Type of Consumer Promotion and Mechanics
• Evidence of research report justifies the need for such a programme to business/brand strategy from a consumer perspective
• Relevance of such promotions to business/brand overall objectives
• Proof of how such promotions have increased both market share and sales volume

Entrants should clearly demonstrate:

• Type of Initiative
• Evidence of impact on brands overall image
• Research report or data to verify the relevance authenticity or appropriateness of the initiative
• Evidence and information on the sustainability or otherwise of the initiative

• Entrants should clearly demonstrate: 
  • Evidence of solid customer understanding with clear strategies
  • Clear vision and strategy delivered with effective communication, including but not limited to innovation and creativity
  • Measurable results reflecting innovation

Entrants should clearly demonstrate:

• Description of Campaign: To be used should the project be a winner. 50-word limit.
• Background to the Campaign: An overview of the issues and/or opportunities addressed in the brief should be clearly identified and the overall entry must show how these were addressed in the execution of the campaign.
• Statement of Objectives: Definition of objectives and goals. The judges expect to see a clear and concise set of objectives established at the outset of the campaign and entries will be judged on the clarity of objectives set.
• Programme Planning and Strategy: A description of the techniques and approaches used to achieve the objectives and goals. Audience definition and profiling; creativity and skill in execution; and the appropriateness of the techniques used to achieve the stated objectives will be key criteria assessed by judges.
• Measurement: Evidence that the stated objectives have been achieved.
• Entries should outline quantifiable and measurable results achieved from the campaign executed.

Who can nominate:

Any member of the Nigerian marketing community can nominate an inspiring marketing leader.

Who should be nominated?

This award is open to any client-side marketer in a senior position, who has worked for their company for a minimum of two years.

Nominees should show evidence of:

Evolving their organisation to be more people-centric, better able to respond to consumer needs and building happier, more engaged teams internally.

Working smarter with partners, be their agencies or vendors, and ensuring that the whole team is aligned to the same goals.

Delivering inspiring work that genuinely makes a difference, be that culturally, for the business, the marketing industry or society as a whole.

All nominations should demonstrate outstanding leadership in two or more of these areas, with particular reference to their activities in the last 12 months.

Category is open to University Students who will be given a task to perform rated by their performance on the task and a one on one interview with the Judges

We are pleased to introduce the
Future Leader of Marketing Awards. (Junior Manager)

JUDGING CRITERIA:
The Best Advertising Brief

Interested participants will be invited to compete alongside other participants, to write the most compelling advertising brief.

The applicant with the best written advertising brief, will be crowned the ADVAN Future Leader of Marketing Junior Manager 2023.

All interested participants should send an email to info@advertisersnigeria.com before the 10th of November

We look forward to your organizations participation in this prestigious awards.

People’s Brand Awards will be selected via online voting

People’s Brand Awards will be selected via online voting

People’s Brand Awards will be selected via online voting

People’s Brand Awards will be selected via online voting